Engr Md Nur Alam, executive director of RFL Electronics Ltd, speaks to the Daily Sun about the distinctive features of Vision Fridge, the company’s Eid offers, challenges faced by local brands, after-sales service, and Vision’s growing export footprint.

Daily Sun: What’s special about the Vision Fridge? Why should people choose it?

Md Nur Alam: The Vision Fridge features a 100% copper condenser for enhanced durability and cooling efficiency, a 5-star energy rating for low electricity consumption, nano healthcare technology for improved hygiene, and an anti-bacterial gasket to prevent microbial growth. These features make it eco-friendly, cost-effective, and particularly suitable for health-conscious Bangladeshi households seeking reliable, modern refrigeration.

Daily Sun: What options are currently available? Are there any special offers for Eid?

Nur Alam: Vision offers over 100 glass door designs, including 285L and 309L no-frost freezer models, providing ample storage without the hassle of ice build-up. For Eid-ul-Azha, our Fulljhuri Mega Offer includes a complimentary gift box with every freezer purchase, along with discounts of up to 10%. Visit vision.com.bd for more details.

Daily Sun: What challenges are local brands currently facing?

Nur Alam: Local brands like Vision face stiff competition from global brands offering advanced features, alongside rising raw material costs and ongoing supply chain disruptions. Another challenge is overcoming the perception that international brands offer superior quality. However, Vision addresses this by offering affordable, locally tailored solutions that meet the needs of Bangladeshi consumers.

Daily Sun: Do you offer any after-sales service?

Nur Alam: Yes, Vision provides a 10-year warranty on compressors and is supported by a skilled nationwide network of technicians, ensuring prompt and professional repairs and maintenance.

Daily Sun: Do you currently export, or have plans to do so?

Nur Alam: Vision is proud to export to over 20 countries, capitalising on our eco-friendly and cost-effective designs. We are continuously expanding our global footprint to meet the growing international demand for high-quality refrigeration products.