The world-renowned ice cream brand Baskin-Robbins is set to make its grand entrance into Bangladesh through an exclusive partnership with Bashundhara City Development Ltd (BCDL).

The partnership was formalised between BCDL and Baskin-Robbins at the ABG Tower in the capital’s Bashundhara Residential Area on Thursday. Among the delegates from Baskin-Robbins were the Director and CEO, and the General Manager of Business Development.

The ceremony was graced by the presence of Capt (retd) Shaikh Ehsan Reza, DMD of Bashundhara City Development Ltd, Ziaul Hoque Sikder, Chief Marketing Officer, and Mohammed Abdullah, Head of Business Development, Bashundhara Group.

The initial plan includes opening Baskin-Robbins outlets in the Bashundhara Residential Area and Bashundhara City Shopping Mall. The expansion strategy will gradually cover major cities across Bangladesh, bringing the iconic Baskin-Robbins experience to ice cream lovers nationwide.

This collaboration combines Baskin-Robbins' international reputation with Bashundhara Group’s strong local presence, promising high-quality products, excellent customer experiences and innovative marketing campaigns.

It is expected to elevate the dessert and ice cream landscape in Bangladesh while setting new benchmarks for franchise excellence in the region.

Founded in 1945 in California, Baskin-Robbins is the world’s largest chain of ice cream specialty stores, with more than 7,800 locations worldwide.

Renowned for its signature “31 flavors,” Baskin-Robbins offers an extensive range of premium ice creams, desserts, and beverages.

The brand operates in over 50 countries, delighting millions of customers with innovative flavors and high-quality frozen treats that create joyful moments across the globe.