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The Digital Revolution in Property Investment

Daily Sun Report, Dhaka

Published: 30 Dec 2024

The Digital Revolution in Property Investment

MD. Zahirul Islam

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Technology has completely transformed the way we buy, sell, and manage real estate. The days of young investors in Bangladesh depending on brokers to act as mediators, straggle between site visits, and depend solely on word-of-mouth are quickly disappearing. Instead, the real estate market is now powered by apps solutions and digital tools that have made every aspect of the process easier and faster. From searching for a suitable flat to managing your rental income, technology has proved to be a game-changer.
Bangladesh is increasingly becoming urbanised, with the cities of Dhaka, Chattogram, and Sylhet, among others, teeming with opportunities. Today, technology has changed the scenario, making your decision-making easier, with savings in time and cost, whether you are investing in a new home, a rental house, or land for development in the future.

Gone are the days of flipping through newspaper classifieds to hunt for properties. Today, platforms like Bproperty and Lamudi have made it easy to browse properties from the comfort of your home. You can set the filters by location, price, size, and some other features like parking or having a balcony. They offered verified listings as well as detailed descriptions, so you know what you’ll be happy with. There are even virtual tours, letting you see a property without ever putting your foot in it. Especially useful if you’re abroad or planning to invest in another city’s property.

One of the great advantages that these sites offer is that they even show the change in the market trend. So if one wishes to see a flat in Bashundhara or a vacant plot in Purbachal, these applications can well show the price trend in the area-an additional factor to tell whether it is the right time to venture into buying in that region. This kind of data-driven decision-making used to be available only to experienced investors, but technology is opening the doors for everyone.
Financing has become quite easy as well. Figuring out how much you could afford, estimating your monthly loan repayments, or even comparing interest rates really was a headache. Now there are mortgage calculators on most banking websites or apps, and banks like BRAC Bank and City Bank even have online sources to get you through the process with much more transparency and less intimidation.

These are fantastic for young investors, particularly first-time buyers. They have clarity and allow budget compliance whether a person is in search of a small starter home or is planning a long-term rental investment. Besides, the option of paying property tax online and digital records of land via government portals has made some traditional headaches of property transactions much easier.

Once you’ve purchased a property, managing it efficiently is key, especially if you’re renting it out. Technology offers plenty of solutions here as well. While the concept of dedicated property management apps is still growing in Bangladesh, tools like WhatsApp and Google Sheets are widely used to communicate with tenants, track rent payments, and schedule maintenance.
If you want to go a step further, smart home technology is worth considering. Adding features like security cameras, smart locks, or energy-efficient appliances not only increases the value of your property but also attracts modern tenants who prioritise convenience and safety. These upgrades are particularly appealing in high-demand areas like Gulshan or Uttara, where renters are often willing to pay a premium for extra amenities.

Social media has also become a powerful tool for real estate. Facebook groups about property sale or rental have become quite a commonplace in the country. Post your apartment for rent here or look for a bargain, and you’ll be hooked up with potential buyers or tenants directly. Instagram is also a platform, where one can advertise high-value properties through pictures, while YouTube is being utilised in personalizing listings by virtual tours of properties.

Artificial intelligence and big data analytics are also fast reshaping the future of real estate. Still in a fledgling stage in Bangladesh, the tools have huge potential. Imagine an app that shows you properties, predicts which areas will be turning the biggest profits, or forecasts your potential rental income. These innovations will inevitably become mainstream, making property investment increasingly dynamic for everyone, but most particularly for salesmen.
Conceptually, technology has already removed many walls that previously made real estate feel complicated and exclusive. It has made information accessible, transactions smoother, and property management more efficient. Young investors are encouraged to use it by learning how to make portfolios and investments to be wiser in their decisions as they secure their financial future.

 

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