Govt raises advertisement rates for newspapers, periodicals

The government on Tuesday issued an executive order increasing its advertisement rates for newspapers in different circulation categories, with the maximum rate for dailies with the highest circulation rising to Tk1,100 from Tk900 per column inch.
The new rates came into effect immediately.
According to a circular issued by the Ministry of Information and Broadcasting, the new rates have been set in line with the recommendations of the Media Reform Commission, with the concurrence of the Finance Division. The rates vary according to circulation.
For daily newspapers with a circulation of 90,001 copies or more, the rate will increase by Tk4 per additional 1,000 copies, subject to a maximum of Tk1,100 per column inch.
Newspapers with a circulation of 6,000 to 7,000 copies will receive Tk450 per column inch. For those with a circulation of 7,001 to 30,000, the rate will increase by Tk7 for every additional 1,000 copies. The increase will be Tk6 per 1,000 copies for newspapers with a circulation of 30,001 to 50,000, and Tk5 for those with a circulation of 50,001 to 90,000.
For daily newspapers published in divisional cities other than Dhaka, Chattogram and Sylhet, the rate will be Tk420 per column inch for circulation of 4,000 to 5,000 copies.
For newspapers in this category with a circulation of 5,001 to 30,000, the rate will increase by Tk6 for every additional 1,000 copies. The increase will be Tk5 per 1,000 copies for circulation of 30,001 to 50,000 and Tk4 for circulation above 50,000. The maximum rate for this category has been set at Tk850 per column inch.
For daily newspapers published in district towns and other areas, the rate will be Tk400 per column inch for circulation of 3,000 to 4,000 copies. For circulation of 4,001 to 30,000, the rate will increase by Tk6 for every additional 1,000 copies, while the increase will be Tk5 per 1,000 copies for circulation above 30,000. The maximum rate for this category is Tk800 per column inch.

New advertisement rates have also been introduced for semi-weekly, weekly, fortnightly, monthly and quarterly publications and periodicals.
For such publications issued from Dhaka, Chattogram and Sylhet, the rate will be Tk250 per column inch for circulation of 3,000 to 4,000 copies. For circulation of 4,001 to 10,000, the rate will increase by Tk6 for every additional 1,000 copies, while the increase will be Tk5 per 1,000 copies for circulation above 10,000. The maximum rate for this category has been set at Tk450 per column inch.
For semi-weekly, weekly and other periodicals published in divisional cities, district towns and other areas, the rate will be Tk250 per column inch for circulation of 2,000 to 3,000 copies. For circulation of 3,001 to 10,000, the rate will increase by Tk6 for every additional 1,000 copies, while the increase will be Tk5 per 1,000 copies for circulation above 10,000. The maximum rate for this category is Tk400 per column inch.
The circular also sets additional charges for advertisements published on the front and back pages of newspapers. Across all categories, front-page advertisements will cost 80% more than the rates for inside pages, while back-page advertisements will carry a 40% surcharge.
Additional surcharges have also been set for colour advertisements in supplements published on special occasions.
Details of the revised rates are available on the Ministry of Information and Broadcasting's website under Government Order (GO) No. 334.

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