Re-branding for innovations

Jannatul Islam

1 July, 2019 12:00 AM printer

Japanese electronic giant Hitachi has transformed its flagship brand into Maxell for adding value in service innovations, top official of the firm claimed.

The firm has announced the re-branding promotions in Bangladesh recently in association with local distributor Unique Business System which may take several months to complete, Tarun Jain, general manager of Hitachi Singapore explained while talking to the Daily Sun recently.

In an exclusive chat, Tarun, an experienced professional in consumer electronics, claimed the projector comes with distinctive imaging and optical technologies of Maxell which have been trusted and valued by the customers all over the world.

“The re-branding from Hitachi to Maxell will see no change in products beyond the logo, by putting Maxell brand on the projectors will further strengthen and expand business in future,” said Tarun who overlooks the business development segment of Hitachi in the region.

The transition will see no change in products beyond the logo on projector, according to the official who also informed that Hitachi will continue in other consumer electronics segment.

Maxell has continued development and production of projectors under the Hitachi brand name and sold them worldwide. It has become popular among the consumer worldwide especially for its quality, reliability and technology, according to Tarun.

Hitachi will be focusing the social innovation where Maxell will be focus business innovation, said Tarun adding that the Hitachi projector comes with distinctive imaging and optical technologies of Maxell.

Appreciating the digital progress of the country, Tarun said Bangladesh is transforming into digital where such branded product is required and keeping this in mind and to be with digital movement of the country we have re-branded our product.