Cristiano Ronaldo still reigns in the social media stakes. The 32-year-old former Manchester United winger is the athlete with the most valuable reach on social media, according to a new report from D’Marie Analytics, a social media research firm. A post by Ronaldo across Instagram, Facebook and Twitter is worth a cumulative $728,973.35, making him both the most valuable soccer player and athlete overall.
Trailing the Real Madrid forward in second place is Barcelona and Argentina star Lionel Messi, a longtime rival of Ronaldo’s. Messi, whose own national team also might not make it to Russia, clocks in with a reach estimated at $558,000 worth.Given the dominance of female celebrities from the Kardashian and Hadid sororities on social media, most of D’Marie’s industry indexes are topped by women.