Microsoft set to take on cheaper iPads | 2018-07-11 | daily-sun.com

Microsoft set to take on cheaper iPads

    11 July, 2018 12:00 AM printer

NEW YORK: Microsoft Corp. is going for the low-end of the personal computing market with a smaller, cheaper Surface Go tablet that takes on Apple Inc.’s cheapest iPads.

The Surface Go has a 10-inch screen, about the same size as the entry-level iPad. At $399, the device is $400 cheaper than the current Surface Pro tablet, but has slower Intel Corp. processors and about four hours less battery time, Microsoft said. The new tablet weighs 1.15 pounds, far lighter than existing Surface products. It goes on sale from August 2 with Wi-Fi connectivity. Cellular versions are coming later, report Agencies.

Like Microsoft’s earlier devices, the Surface Go will work with optional keyboards and mouses. The company announced cheaper versions of both accessories on Monday. For the first time on Microsoft hardware, the Go will use the USB-C charging standard. The new tablets come in multiple configurations, including 64, 128, and 256 gigabyte storage options and 4 or 8 gigabytes of RAM. Prices range from $399 to more than $549.

The sub-$400 price point is key for Microsoft as it tries to turn its Surface business into a more serious challenger to other computer hardware makers.


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