Sustainable Fashion Using Jute Fibre | 2017-03-13 |


Sustainable Fashion Using Jute Fibre

Subhra Saha

    13 March, 2017 12:00 AM printer

Sustainable Fashion Using Jute Fibre

Jute is called the golden fibre in Bangladesh. It’s eco-friendly, sustainable, versatile and abundantly available. Moreover jute has bio-degraded properties, which bring no harm to human health and environment. As it’s our responsibility to protect our environment, so many fashion designers are now trying to uphold the sustainable fashion market with a view to reflecting our own interest in the environment and preventing global warming and pollution without compromising the design, quality and style.

Today everyone recognizes the value of sustainability and appreciates the fact that eco-friendly clothing suits the skin best. As a result, multiple jute products are creating a global market. The range of jute has increased manifolds and it spreads from the packaging industry to the fashion industry. Designer sarees, salwar kameez, jewelries and foot wears are the new items created from traditional jute products.


Moreover different items like jute-blended carpets and rugs, decorative wall-hangings and tapestries, garden pot hangings, decorative hand bags, bed spreads, cushion covers, shopping bags etc. are also available in the market. The range of jute products is ever increasing and under continuous improvisations. Colour and design of the products can be changed according to consumer needs. Quality fiber, appropriate technology, constant market promotion, research and development and their application are major requirements and constraints. We have to overcome these problems to widen diversification of jute uses at home and abroad.


With an intention of promoting our own resources, I have (as a designer) selected jute material for my upcoming collections. My recent initiative is a tribute to the Father of the Nation, Bangabandhu Sheikh Mujibur Rahman, who used to wear a sleeveless coat over the panjabi or fotua (short panjabi) along with pajama. Later it came to be known as “Mujib Coat”. This classic high-necked, ebony toned coat with two pockets at the bottom and one pocket at chest has become popular among political leaders and admirers in the consequent years.

Through my collection I have tried to revive that old fashion in a new way. A bold, strong, patriotic look has been created through my collections and a strong sense of patriotism is imbued in this collection. I have designed a range of “Mujib Coats” with the golden fibre. Till now, ‘Mujib coat’ was only a men’s attire, but now I have designed it for women as well, making it more feminine in its shape and style. It is mentionable that bright and fresh colours have been incorporated in these collections, taking the perspectives of the youngsters into consideration.

(The writer is a fashion designer.)