Fiji Water Girl: Legal battle for Golden Globes model | 2019-02-10 | daily-sun.com

Fiji Water Girl: Legal battle for Golden Globes model

BBC     10th February, 2019 12:51:02 printer

Fiji Water Girl: Legal battle for Golden Globes model

 

A model who found viral fame by arguably outshining celebrities on the Golden Globe red carpet is locked in a legal battle with the bottled water company that helped make her famous.

 

Kelly Steinbeich, who uses the name Kelleth Cuthbert to model, became known overnight as the Fiji Water Girl.

 

She had been photographed smiling as she held a tray of water bottles behind celebrities at the event in Hollywood.

 

She and Fiji are now feuding over the use of her image in marketing.

 

The Canadian model, 31, filed a lawsuit against Fiji Water and its owner, the Wonderful Company, in January after they used her likeness for a promotional cardboard cut-out.

 

She accused the company of unauthorised use of her photograph, likeness and identity for a worldwide advertising campaign.

 

In a countersuit filed on Friday, the owners of Fiji Water said Ms Steinbeich had knowingly signed an exclusive one-year deal worth $90,000 (£70,000) and accused her and her agents of "simple greed".

 

They described her lawsuit is a "blatant attempt to skirt her contractual obligations" and said she was now trying to extort them for up to $500,000 (£385,000).


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