The first-ever franchisee of ‘Segafredo Zanetti Espresso,’ a global network of a large number of Italian coffee house, is going to be opened in the port city.
To offer authentic Italian coffee culture and an extensive selection of Italian and local specialities to the customers, the franchise is expected to be opened by first week of the next month.Chattogram-based ‘Albion Group’ came up with the unique initiative and set up the franchise on the ground floor of Innovative Bhuiyan Orchid at Bayezid Bostami Road in East Nasirabad area.
Concerned officials said following all the rules and conditions the Albion Group signed deal with the mother organisation and imported all the materials, machineries and food items from Italy as prescribed by them.
Later, four members of installation team of the organisation arrived in Chattogram and installed all the machineries following eye-catching interior design in coordination with local firm ‘Ivory & I.’
The installation team has left Bangladesh leaving their head trainer Frederic Collin to train up the coffee shop staff of all level.
Some university students have also been appointed to work at the shop on part-time basis.
The ‘Segafredo Zanetti Espresso Chittagong’ will have 65 types of beverages including coffee, 35 to 50 items of pizza, pasta, sandwiches, bakery and some other main courses of sea food and meat for the customers.The Albion Group Chairman Raisul Uddin Saikat told the daily sun that he finds different international chain shops of coffee and others when goes abroad.
“But, I found Segafredo as extraordinary having authentic taste of Italian coffee and felt necessity of introducing such a coffee shop in Chattogram,” he said.
“From this point of view, I communicated with the company, held meeting in Dubai last year and signed agreement later,” said Saikat.
As per the contract, all the materials, furniture, machineries and food items to be used in the shop were brought from Italy, he said.
“I am not introducing the coffee shop from commercial point of view for making brisk business. I want to offer an environment to the consumers so that they can have taste of real Italian coffee in a quiet environment,” said the chairman.
Talking to the daily sun, the Head Trainer Frederic Collin said they have been spreading the Italian regional product across the globe.
“We never compromise with quality of the product and serve the authentic one to satisfy the coffee lovers,” he said.
Projecting potentials of the business in Bangladesh, Frederic said there are positive challenges to be first in the market.
He also observed that the trainees in Bangladesh are very enthusiastic and good in attitude.
Mentionable, all the franchises of the Segafredo reflect the same design and are located at the important cities of the world.
Mr Zanetti, descendant of a family which was involved with the coffee business for more than two generations, launched the first Segafredo Café back in 1988 in Paris.