The outer bands of Hurricane Florence are lashing parts of the US East Coast.
Officials warn of life-threatening storm surges in both North and South Carolina as the hurricane moves towards land with maximum sustained wind speeds of 100mph (155 km/h).
More than 100,000 homes are already without power as weather conditions begin to worsen.
Officials have warned the storm has the potential to kill "a lot of people" amid risks of "catastrophic" flooding.
More than a million people along the coastlines of North Carolina, South Carolina and Virginia have been ordered to evacuate.
Thousands had taken shelter in emergency facilities by Thursday night.
What is the latest?
Conditions deteriorated throughout Thursday as wind speeds gradually strengthened in coastal areas.
Some areas of North Carolina saw almost a foot of rain just a few hours, and footage showed sea levels begin to surge in land.
For now Hurricane Florence remains a category two storm, with no significant weakening expected before the hurricane's eye makes landfall on Friday morning.
The National Hurricane Centre (NHC) says that despite the gradual lowering in wind strength, the storm remains extremely dangerous because of the high volume of rainfall and storm surges predicted.
How bad is it expected to get?
The latest weather predictions show the storm slowing to a near standstill as it pummels the coast with "copious amounts of rain" from Thursday night to Saturday.
Wind speeds are only expected to weaken on Saturday as the storm moves slowly across land.
Meteorologists have warned floodwaters may rise up to 13ft (4m) in areas as some rivers see their flows "reversed".
Parts of the Carolina coast are expecting 20-30 (50-75cm) inches of rain, with isolated regions seeing up to 40in of downpour.
Myrtle Beach, South Carolina, is imposing a 12-hour curfew from 19:00 local time on Thursday.
Petrol stations in the area are reporting shortages and energy companies predict that one to three million homes and businesses may lose power.
Officials have warned restorations to electricity could take days or even weeks.
Over 1,400 flights have been cancelled, according to FlightAware.com, as most of the coastal region's airports are closed to ride out the storm.
Emergency workers are arriving from other parts of the US to aid in rescues.
The Coast Guard has shallow-water response boats ready to help trapped residents.
Is global warming to blame?
The relationship between climate change and hurricanes is a complex one.
A hotter atmosphere can also hold more water, so this should allow hurricanes to dump more water on affected areas.
But there are so many factors that contribute to these rare events, it has been difficult to tease out clear trends from the data.