How Google, FB will adapt to Europe’s new privacy law | 2018-05-21 |

How Google, FB will adapt to Europe’s new privacy law

    20th May, 2018 11:32:48 printer

How Google, FB will adapt to Europe’s new privacy law

Companies large and small are updating their privacy policies and service terms to comply with upcoming European Union rules governing data and privacy. Only EU users are technically covered by the rules, formally known as the General Data Protection Regulation, reports AP. 

But many companies are making broader changes anyway, at least to some degree. Here’s a look at how three leading internet companies — Facebook, Google and Twitter — are adapting to a post-GDPR world.

In March, Facebook updated its privacy controls in hopes of making them easier to find and understand. CEO Mark Zuckerberg has said Facebook intends to offer those same controls and settings around the world, even though the GDPR governs only EU users.

But Facebook has been vague about applying other GDPR provisions to non-Europeans. That includes one that lets Europeans object to the processing of personal data, such as for marketing.

Facebook has also ramped up efforts to get your permission to use facial recognition to automatically identify people in photos — for instance, to make it easier to tag friends or to let you know if someone uses your photo. Facebook has been using that technology in much of the world for six years, but not in the EU and Canada, where privacy laws are stronger.

Now, EU and Canadian users are being invited to turn that feature on. Facebook says it will eventually ask everyone to reaffirm the use of facial recognition; the company previously assumed consent unless users took the initiative to turn that off.