Media OutReach, the Asia Pacific's first full-service newswire has entered into an exclusive content partnership with Business Insider for its Malaysia and Singapore editions.
A fast-growing global website, Business Insider features business, financial, tech and news content that is operated by Singapore Press Holdings for its Singapore and Malaysia editions as well as its social media platforms.
Media OutReach will be providing exclusive content for the finance section of the Singapore edition which averages over 500,000 monthly page views as well as the Malaysian edition which averages over 250,000 monthly page views.
"We are delighted to have Media OutReach on board with us as its content complements the kinds of articles carried on our sites especially in the areas of company news and finance-related matters in the region. We are confident that the partnership will be a mutually beneficial one," said Business Insider Editor for Singapore & Malaysia, Sujin Thomas.
Headquartered in Hong Kong with an office in Singapore, Media OutReach is the only newswire with its own distribution network across 22 countries in the region, connecting companies and journalists with targeted news releases for over 800 of its clients such as DHL, Chubb, Twitter and Yahoo.
Specialising in the Asia Pacific media, Media OutReach provides a press release dissemination service that reaches out to more than 60,000 journalists and bloggers across the region while also serving as a content provider for more than 200 online media in English, Thai, Vietnamese, Traditional and Simplified Chinese, Korean and Japanese.
Journalists from newspapers, magazines, online media, B2B and B2C trade publications, newswires and broadcast, including bloggers, use Media OutReach's content to craft stories that are carried by the print, online and social media.
"Our focus is on building a service that is beneficial to our clients so we are honoured to be selected from among the competition as an exclusive partner for Business Insider. We are confident that our distribution service will add further value for our clients to effectively reach out to the media as our focus is on providing good media partners to host their content especially in the digital age where web visibility helps to drive brand presence for stakeholders and clients," said Founder and Managing Director of Media OutReach, Jennifer Kok.
Media OutReach, she said, already has a strong local distribution across 22 countries in the Asia Pacific region where it is the expert, as well as offering the most comprehensive distribution in Singapore and Malaysia.
"This exclusive partnership with Business Insider is another step forward in our expansion as we continue to build a comprehensive distribution portfolio country-by-country across Asia Pacific to provide with the reach and ability to generate valuable coverage."
"It is an example of how we are able to work with credible online media while we have also partnered with the Society of Publishers in Asia (SOPA) to strengthen our relationship with the media. Our service is constantly refined based on the feedback from clients and as a newswire that is founded in this region, we have insights that allow us to understand the media and clients better. And because we own the distribution channels, we can work on strengthening our distribution and also offer customized services to suit what the clients need."