Standard Chartered Bank has recently launched co-branded credit cards with Grameenphone Ltd. This co-branded credit card is the first of its kind between the largest foreign bank and the largest mobile phone operator in Bangladesh.
Two variants of the credit card have been launched-- Signature Star and Platinum Star Credit Card, targeted to Platinum Plus and Platinum Star postpaid customers of Grameenphone Ltd. respectively.
The STAR program of Grameenphone Ltd is offering a bucket full of surprise, engagement and privileges from last couple of years to its high value loyal customers. This strategic alliance is in line with Grameenphone Ltd’s continuous efforts to reward its best customers and win loyalty through pioneering benefit offerings.
Grameenphone Platinum Plus and Platinum Star postpaid customers availing this credit card will be able to enjoy special benefits like accelerated reward points, free access to Balaka Executive Lounge at Dhaka International Airport, and Priority Pass airport lounges worldwide, Buy 1 Get 1 Free buffet fine dining offers at leading hotels in the country, no call barred on the Grameenphone mobile connection through activating auto debit, exclusive gifts with purchase of handsets from Grameenphone Ltd., along with a winning combination of value-packed features and benefits.
On this occasion, Abrar A. Anwar, Chief Executive Officer, Standard Chartered Bank said, “We are happy to launch this unique co-branded credit card with Grameenphone. Through this launch, we are reinforcing our commitment to provide customers an even richer and more differentiated experience with our credit card offerings. At Standard Chartered, we constantly endeavour to create new value propositions for our clients and are committed to demonstrate our brand promise of ‘Here for good’.”
Petter Furberg, the CEO of Grameenphone said, “It is delightful to see both brands coming together for the common benefits of customers. At Grameenphone we believe creating innovation in customer’s life and we believe this endeavour will add yet another value in customer’s journey with us to go beyond.”
The launch event was also attended by Aditya Mandloi, Head of Retail Banking, Standard Chartered Bank, Bangladesh; and Yasir Azman, Chief Marketing Officer, Grameenphone Ltd.
Aditya Mandloi, from Standard Chartered added, “Customers want a bank that they can trust as well as one that values and rewards their banking relationships. With that in mind, we felt this is the best time to introduce the Standard Chartered – Grameenphone co-branded credit cards in Bangladesh, which takes the convergence of Telecom and Banking to the next level.”
The CMO of Grameenphone Ltd, Yasir Azman said, “Grameenphone has always focused on introducing new ideas to our customers. Starting from the village phone concept in the beginning to lifestyle apps today, we want to be the first to bring changes in customer’s life. This card proves our vision to continue surprising our loyal customer base.”