Instagram has fixed a "bug" that saw users geo-tag themselves as being in Singapore in a bid to go viral - even though they were not there.
Some users claimed the apparent hack increased the chances of a post reaching the coveted Explore page on the photo-sharing app.
Posts in that section are likely to get many more likes and attract followers.
The "bug that impacted engagement" when posts were tagged with Singapore.
The 'Singapore boost'
The trend started when dozens of prominent "influencers" were seen tagging their Instagram photos with the location "Singapore, Singapore", despite being nowhere near the South East Asian city-state.
How the 'hack' worked:
Step One: Create a post on Instagram, setting 'Singapore, Singapore' as your location.
Step Two: Publish your post and watch it attract likes and comments from random strangers across the world.
Step Three: Once you see the higher engagement, remove the odd and incorrect location.
The confusion soon spread to Twitter, where users began to express their disbelief, wondering if their favourite Instagram stars were in town.
Singapore-based digital strategist Anna Lee described it as the "Singapore boost".