Laying emphasise on branding Bangladesh properly, speakers at a dialogue on Sunday urged the Bangladeshi manufacturers to adopt green compliance strategy to seize more shares of global market.
They also stressed the need for partnership with stakeholders at a home and abroad for becoming green compliant which is now the global demand.The speakers made the remarks at a dialogue on “Green Compliance’, jointly organised by Metropolitan Chamber of Commerce and Industry, Dhaka (MCCI) and Adam Smith International at the chamber building in the city.
Moderated by Adam Smith International country manager Suvojit Chattopadhyay, MCCI vice-president Golam Mainuddin, Center for Policy Dialogue (CPD) executive director Dr Fahmida Khatun, Department of Environment (DoE) director Syed Nazmul Ahsan, Marks and Spencer country head Shwapna Bhowmick, Bitopi Group managing director also BGMEA director Miran Ali, Viyellatex CEO KM Rezaul Hasanat and MCCI secretary general Farooq Ahmed also spoke on the occasion.
Dr Shahpar Selim, a consultant, made the presentation on ‘Environmental Compliance Opportunities in the Bangladeshi Readymade Garments Industry: Lesson from the Green High Achievers’.
Being one of top readymade garments sourcing destinations, manufacturers has to abide by the compliance issues which traditionally and historically have been imposed by buyers or importers, said CPD executive director Dr Fahmida Khatun.
“Time has come now to voluntarily adopt the green compliance issue. Because, this is not only the requirement of the buyers but also essential for sustainability of the sector”, she said.
Opining to adopt the new strategy, CPD executive director said that green growth concept has been conceived by western economies and it would be wise to adopt a policy by own rather than following the western prescription.“The strategy that they followed has gone now and we have to think new way”, she added.
Terming Bangladesh as one of the success story in the field of green products, world’s one of biggest multinational retailer company Marks & Spencer’s Country Manager Shwapna Bhowmick spoke of the recipes of the success.
“Firstly, we have to sell Bangladesh unique way from the earlier ways. Earlier, we used to say about the cost and now we are saying the buyers that this product comes from sustainable resource. We have to be great marketers”, she said adding that the second recipe of success is putting more value added products in the basket.
Giving the example of big buyers’ strategy, she also spoke of abiding by the changing buying pattern and shortening the lead time.
She also said that Marks and Spencer has 1400 stores globally and Bangladesh is one of the biggest souring country. It sources around 14 percent from Bangladesh.
Thinking out of the box, Viyellatex CEO KM Rezaul Hasanat said that Bangladesh should be considered as green country as it emits around 0.46 metric ton per person while EU countries per capita carbon emission rates is above 15 tonnes. “Then why should we be certified, our products are green”, he questioned.
MCCI secretary general Farooq Ahmed said that Bangladesh has one of the best countries having policy, rules and regulations, but remain in the bottom line in terms of implementation.
Bangladesh would get more results if implementation process augmented, he added.